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We’ve all done it at some point in our professional lives. We search a keyword that describes our business only to scratch our head as to how our competitor’s website shows up on the top of the list instead of ours. If you’ve gone one step further and read about Search Engine Optimization, then surely you have come across the conflicting information online.
One condition tells you to do one thing while another tells you to do the opposite. Which one should you believe?
This gray area of what you should or should not do is much like the modern day “Bat Cave.” If you are lucky enough to stumble upon it, chances are you don’t quite know how you got there and if you had to go back one day you would doubtless just find yourself lost in the woods.
So what should you believe? The general rule is to combine what you read or hear with what you have experienced and somewhere in there lies the truth. To get you started, let’s demystify some of the more commonly used myths floating around.
1) Use a Keyword Rich Domain Name:
It is widely believed that if you include your keywords in your domain name like www.professional-website-design-in-nj.com it will greatly increase your rankings. This is not right. It is best to choose a domain name that is fleeting, simple to remember and if possible includes your company name.
2) Google Relationship:
If you are ever approached by a company claiming to have a relationship with Google, run in the opposite management. There is no such thing as a “preferred” relationship with Google and in fact on Google’s website it even states: Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google.
3) Meta Keyword Tag:
It used to be that the Meta Keyword Tag was agreed a lot of weight in the early days of Search Engine Optimization, but people abused it and now it does very small. You may still want to include your keywords here, but know that it will not do much and in fact most search engines won’t even check it.
4) Bold or Italicized Text:
Adding emphasis to certain keywords like using bold or italics can make your text simpler to scan for the reader if done properly, but has small to no affect on your search engine ranking.
5) Content Length:
There is no search engine rule stating that your content needs to be a specific number of words in order to get indexed. Any recommended length is more to help the reader in understanding what you do than to aid the search engines.
6) Duplicate Content:
Posting specific content like an condition or blog entry on your site and then on another site will not get you penalized. In the search results, Google will recognize that the content is the same and only choose one of the pages to show, but it will not hurt your overall search engine ranking.
7) Avoid Flash:
Any text that you place in Flash will not be readable by a search engine, but this doesn’t mean you have to avoid flash altogether. You can still very successfully incorporate Flash into your site owing to rotating pictures or a header on the page. Just don’t have an all Flash site or use a Flash intro if you are interested in increasing your search engine rankings.
Pay-Per-Click:
Some say that using Pay-Per-Click will help your organic listing while others say it will hurt. Both are fake. The fact is that Google has gone to fantastic lengths to separate the two departments of organic and paid listings to a point where the two departments don’t communicate or even sit at the same table for dine.
9) Update the Site Frequently:
Updating your site often is a excellent thought if you have something new to say. Just don’t change around a few words to accommodate the search engines as that won’t help your listing at all. Regularly adding legitimate content like articles, press releases and blog entries will help though.
10) Doorway Pages:
Many companies will sell this thought of increasing your ranking by making hundreds of one page sites loaded with keywords that link to you from various domains. This is considered spamming the search engine and is not recommended. If you properly optimize your site and focus on the assess way to get listed, you will increase your ranking much quicker than these doorway pages ever could.
Of course there are many other myths out there perplexing the general public about what works and what doesn’t work. Some of them are spread by people who don’t really know the truth and others are spread by SEO companies in an attempt to make search engine optimization perplexing… mission accomplished! Regardless of where the myths come from, if you or the SEO Company you hire use common sense and do things the right way, you will have no distress finding the proverbial Bat Cave…and when you get there please tell them that I want my utility belt back!
Author: Marc D. Ensign
If you have a web-based business or if a significant part of your business is performed on the internet owing to your website, then the best advertising and marketing is completed by submitting your website to a search engine.
No amount of press releases, newspaper or radio ads, banner ads, spam emails or newsletters will grasp the same results, although it may be powerful in a small ratio.
Beware of companies that promise an automatic submission of your website to hundreds of search engines which are most times nothing more than fake promises. The best way to submit your website for search engine ranking and inclusion is to do it yourself or to hire an practiced to do it manually, by contacting the search engine companies and directories.
As with many things, researching or being paid referrals from other companies that have had fantastic success with an SEO company is always the safest way to ensure that your website is going to be in genuinely caring hands. There are so many websites on the internet trying to make a quick buck by any means necessary.
Business contact with the incorrect types of people can be very cut-throat if you’re not careful in considering and researching where you choose to go in finding your marketing partners for life.
Before you commence to submit your website to search engines, it is best to ensure that your websites are painstakingly designed to a professional quality using the right key words, excellent graphics and pictures and appropriate, relevant content. Don’t submit websites that are incomplete.
While submitting to a search engine, make sure to provide information about your website, keywords and any other information that may be pertinent, counting the name and friend information of your business.
The creation and growing life of your website in the infancy stages are always going to come with many fantastic challenges. But once you have overcome those challenges and beaten the odds, you will most likely be able to do again this pattern over and over if you wanted to do so.
You could also choose to become a consultant and help others to become better with their contact online. They could learn from your mistakes and discoveries just as you had with your fantastic mentors.
Mere submissions lonely to search engine companies will not guarantee that your site would be immediately listed and the ranking will be at the very top. Because there are thousands of new websites coming up every day and it may take quite some time before they take up your site for review by human editors.
One vital factor to remember while submitting your website is to include a site map of your website which makes the crawling simple for the web robots. Search engines like Google hardly consider submissions without sitemaps.
It just makes sense to do everything that you can reflect of to make the robot’s job in crawling your website as simple as it can possibly be from your end. It can also be referred to as optimizing your website to just flow very smoothly without hardly any interruption at all from the search engine programs that hit all kinds of dead ends and errors as people place businesses online.
There are many online companies that accept search engine submission services. You can choose to do it yourself with software packages available all over on the internet.
The best way, as with anything, is to get to know your prospective source of help and information as much as you can. Over some time this will develop in your mind as a trustworthy source that you can always depend on for a very long time, you hope.
You will hear from many users online that you should stay as far away as you can get from these automatic submission companies. This is very much the case in most of what you may stumble onto online.
I do again that there are a few excellent, solid and dependable companies that you can find by knowing the right people and being associated with a excellent network of business minded people.
Author: Terry Detty